Free Editable Social Media Audit Template

Get the step-by-step process of running a social media audit for all your platforms in an editable template format, ready for you to use.

Evaluate Your Social Media Performance with One Document

This social media audit template is a comprehensive document that enables you to assess your performance, monitor your competitors, and adjust your social media strategy.

Update Your Account Information

When was the last time you updated your account information? Check your social media profiles and make sure your accounts provide up-to-date information for your potential customers.

Monitor Your Content Performance

Discover what type of content works best for your brand, what doesn’t, and use your best-performing posts as a template for your future content.

Understand Your Audience

Track your audience growth for each one of your social media platforms and go through the follower demographics — who knows, maybe you’re attracting a customer segment you haven’t thought about before.

Track Your Paid Social Media Ads

Were your social media ads successful? It’s time to crunch the numbers and calculate your ROAS and find out if your ads were a profitable investment.

Don’t Forget about Google Analytics

See how much of your website traffic and conversions were generated through your social media platforms.

Set Objectives for Each Platform

Based on your audit, set some goals for every social media platform to maintain your strategy on the right track.

Run a Competitor Analysis

Evaluate your competitors to get a glimpse into their strategy. Find new content topics and ideas, post formats, and identify their strengths and weaknesses.

Review Your Social Media Performance

Finish your social media audit with a performance review. Rate your social media activity, name your strong points and shortcomings and set further action steps to improve your strategy.

Before SocialBee, I was inconsistent with my Social Media posting and felt overwhelmed just by thinking about creating a posting strategy.

Jessica Fox

Owner at Florida Virtual Bookkeeper