Hootsuite vs HubSpot: What’s Best for Social Media Management?

Hootsuite vs HubSpot: A Side-by-Side Comparison Table

Hootsuite vs HubSpot: How to Choose the Best Social Media Management Platform

Here’s a breakdown of the features offered by Hootsuite and HubSpot to help you decide which platform is best for your social media needs:

1. Supported social media platforms
2. Content creation features
3. Social media planning and scheduling
4. Social media analytics
5. Social inbox and engagement tools
6. Team collaboration features
7. User experience and ease of use
8. Integrations
9. Pricing
10. Customer support

1. Supported Social Media Platforms

Hootsuite covers a broad spectrum of social media platforms, (Twitter, Facebook, LinkedIn, Instagram, Weibo, Pinterest, YouTube, and TikTok). It also supports various integrations through third-party apps, making it highly adaptable for businesses looking to reach diverse audiences.

On the other hand, HubSpot sticks to the basics, integrating with essential platforms: Instagram, Facebook, Twitter, YouTube, and LinkedIn. 

2. Content Creation Features

Hootsuite is more about managing content than creating it. It has some simple image editing tools and, like HubSpot, it works with Canva to offer better design options, which is really useful for enhancing posts you’ve scheduled.

This makes Hootsuite ideal for straightforward, pre-planned content distribution across multiple social media platforms. It could bolster content creation with advanced design tools, intuitive video editing, and integrated templates. 

At the same time, HubSpot goes beyond scheduling to provide a richer content creation experience.

HubSpot includes comprehensive tools for editing blogs and crafting social media posts with options for rich text and multimedia additions, so you can create engaging, visually appealing content. 

While it also integrates with Canva for advanced visual content creation, you can edit blogs and social media posts, adding text and multimedia elements. This makes planning and executing campaigns much smoother, as everything is integrated. 

3. Social Media Planning and Scheduling

Hootsuite is great for planning posts across various social media platforms , allowing you to schedule them in advance and even line them up for automatic posting. 

It’s handy for uploading and scheduling many posts at once, saving time. You can see your social media plan visually with its content calendar and easily coordinate tasks with your team. 

On the other hand, HubSpot offers similar social media management features, like a social media calendar and easy scheduling by dragging and dropping posts. 

It’s good for integrating social media with other marketing efforts within the HubSpot Marketing Hub and keeping all your social media content in one place for easy access. 

4. Social Media Analytics

Hootsuite provides straightforward analytics for things like reach, engagement rate, impressions, likes, plays, shares, clicks, saves, comments, video views, and much more across your social media accounts – Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn and YouTube.  

For deeper insights such as demographic data—which shows information like age, gender, and location of your audience—and sentiment analysis, which assesses the emotions behind user comments and reactions, you’ll need their premium plans. 

Meanwhile, HubSpot offers more comprehensive analytics that connect social media results with broader marketing metrics, such as email impact and website traffic. This approach helps you see how social media fits into your overall marketing strategy, making it a good choice for businesses focused on data.

5. Social Inbox and Engagement Tools

Hootsuite‘s social inbox brings together messages and comments from all your social media channels, making it easy to stay organized and respond quickly to your audience.

You can use it for platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube, handling comments, mentions, and direct messages (DMs).

HubSpot goes a step further with its social inbox, part of its Customer Relationship Management (CRM) system. It keeps all your customer info and interactions organized, whether they’re on social media, email, or phone. 

It supports the same platforms as Hootsuite and allows for advanced features like assigning conversations, leaving notes, and personalizing responses based on customer data. 

This makes it great for building strong customer relationships and providing personalized customer service.

6. Team Collaboration Features

Hootsuite packs some handy team collaboration tools that really streamline how you manage social media. For instance, you can assign specific social media accounts or types of content to particular team members, making sure everyone knows their responsibilities. 

Moreover, the content approval features allow you to review and approve posts before they go live, ensuring everything aligns with your brand standards. Task management tools help track who’s doing what and when, which keeps everyone on deadline and prevents tasks from slipping through the cracks.

The platform also supports internal communication, allowing everyone to chat and collaborate directly within Hootsuite. This keeps all your social media planning discussions in one place, making it easier and faster to get things done.

At the same time, HubSpot allows you to actively set different access levels for team members, which enables you to control who edits or publishes content. You also implement a content approval process to ensure that all content receives the necessary reviews before it goes public.

Beyond these, HubSpot integrates these features with its broader suite of project management and marketing tools. This means your social media efforts can be seamlessly coordinated with other marketing activities, helping your team stay on the same page and push towards common goals more efficiently.

7. User Experience and Ease of Use

Hootsuite is well-liked for its straightforward interface that’s designed just for managing social media. It’s clear and simple, which makes it easy for new users to get the hang of things quickly.

On the other hand, HubSpot might take a bit more time to learn because it offers a wider range of marketing tools. New users may need some time to familiarize themselves with its many features, especially compared to Hootsuite’s more focused approach.

8. Integrations

Hootsuite connects with a bunch of useful tools like Canva for creating posts, Google Analytics for tracking visitors, Bitly for managing links, and Buffer for scheduling content. These integrations help streamline how you run your social media campaigns, making it easier to handle everything from designing posts to analyzing traffic.

HubSpot, on the other hand, has lots of built-in integrations across its marketing, sales, and service platforms. This means all your marketing activities can work together smoothly. For example, insights from social media can directly help your sales team and improve customer service, leading to more effective marketing campaigns and better customer relationships.

HubSpot Connect also lets you add custom apps, so you can pick and choose tools that fit your specific needs. This way, you can tailor your setup to match your social media strategy perfectly, making your efforts more focused and efficient.

9. Pricing

While both Hootsuite and HubSpot offer great social media management tools, their pricing can be pretty high, especially for smaller businesses or those just starting out.

They both have a free plan, but it’s quite limited. Hootsuite’s paid plans start at $149 per month, while HubSpot’s Marketing Hub Professional plan starts at $880 per month.

10. Customer Support

Hootsuite provides customer support through email and phone, and the priority depends on your plan. If you go for a higher-tier plan, you’ll get priority support, meaning faster responses to help you manage your social media channels more smoothly.

HubSpot, on the other hand, offers a variety of customer service options, including email, chat, and phone support. They also have a comprehensive knowledge base with articles, tutorials, and FAQs to help you get the most out of their features.

Here’s what customers say about HubSpot’s customer service:

Like Hootsuite, HubSpot’s higher-tier plans offer priority support, along with dedicated account management. This means you get even better support, especially when you’re dealing with more complex issues on your social media channels.

When to Choose Hootsuite

You should use Hootsuite to manage your social media presence if:

• You manage a lot of social media platforms: Hootsuite supports more platforms than HubSpot, such as TikTok and Weiboo, making it easier to post on multiple social channels simultaneously.
• You need advanced scheduling tools: Hootsuite is better than HubSpot in terms of scheduling because Hootsuite offers a bulk scheduling feature. This allows users to upload a CSV file and schedule hundreds of posts across multiple platforms simultaneously.
• Simplicity and ease of use are top priorities: Designed specifically for social media management, Hootsuite’s user-friendly interface is great even for beginners.
• You need strong integrations with design tools: Hootsuite works seamlessly with tools like Canva, making it easy to create and integrate visuals into your scheduled posts.
• Budget is a major concern: Hootsuite offers a free plan with limited features, and its paid plans are generally more affordable than HubSpot’s.

When to Choose HubSpot

Your go-to social media management platform should be HubSpot if:

• You need a comprehensive marketing tool: HubSpot helps you do more than just manage social media. You can send marketing emails, cut out repetitive tasks, keep track of customer information, and much more. This means you can manage all your inbound marketing efforts in one place.
• In-depth social media monitoring is a focus: HubSpot offers detailed social media analytics that connects with your other marketing data, so you get the full picture of how your social media is doing.
• Team collaboration across marketing functions is important: HubSpot’s tools work seamlessly together, making it easy for your team to handle social media, email campaigns, and content creation all from one platform.
• Strong customer relationship management (CRM) is a priority: HubSpot helps you manage customer relationships by linking social media with its CRM. This lets you connect social interactions to customer profiles, improving your customer service.
• You’re already using HubSpot tools: Using more social media tools from HubSpot can save you time and hassle because all your tools and data will be in one place, making it easier to manage your social media efficiently.

What Is a Good Hootsuite and HubSpot Alternative?

If you’re figuring out which social media tool works best for your strategy and can’t decide between big names like Hootsuite and HubSpot, why not give SocialBee a try?

With premium features and wallet-friendly plans, SocialBee is perfect for entrepreneurs, content creators, agencies, and businesses of all sizes who need a solid all-in-one solution.

Here’s what makes SocialBee a great Hootsuite and HubSpot alternative:

1. AI features
2. Evergreen posting
3. Content categories
4. Hashtag generator & collections
5. Social inbox
6. First-class customer support
7. Pricing

1. AI Features

SocialBee’s AI Post Generator sets itself apart from competitors like HubSpot and Hootsuite by using AI technology to simplify content creation. 

This tool quickly generates engaging captions, creative content ideas, and visuals for your posts, making it a standout choice for those looking to streamline their social media strategy. SocialBee also offers unique prompts that guide users in crafting effective social media posts. 

You can also engage with the Social Media Copilot to receive optimal platform suggestions, content strategies, and tailored scheduled posts based on your input.