What Is Social Media?

Social media is an interactive computer-based technology that facilitates the creation and sharing of various ideas, information, thoughts, as well as interests through communities and networks. Social media platforms are forms of electronic communication – Web 2.0 Internet-based applications that facilitate the online connection of a profile with those of other individuals or groups.

How social media works

Social media offers users a quick and easy way of communication of content, such as personal information, photos, videos, comments, documents, and various texts. User-generated content and data produced via online interactions are basically the lifeblood of social media. People can engage with social media through smartphones, tablets, or computers.

Every user has its own profile where he can share, discuss, and interact with other individuals, organizations, and communities. Some examples of popular social media apps include Facebook, Instagram, Twitter, Snapchat, Tik Tok, WhatsApp, Youtube, LinkedIn, Pinterest, etc.

How social media has started?

At first, social media started as a way to interact with friends and family, but later it was adopted by all kinds of businesses and used as a tool to reach out to customers. There are over 3 billion social media users worldwide – social media can be seen as a powerful tool; a great ability to connect and share information with so many people at the same time. Almost 90% of people with the age between 18 and 29 have used at least one social media app.

In the end, we should all keep in mind that social media is an ever-changing and evolving platform. Nowadays, especially for businesses, social media is an essential tool. Millions of companies are using social media to engage with customers, offer support, gain awareness, and drive sales through marketing/advertising.

As you can see, social media has a vital role when it comes to businesses because through social media marketing, companies have the ability to promote products or services, target different campaigns to specific audiences, build customer relationships, etc.