What Is Page Reach?

Page Reach is one of the most important social media KPIs for marketers. It’s a metric that helps you determine how successful your social media page is by indicating the number of people that have seen your page in a specific time frame.

Page reach is different from impressions because it only shows the number of unique users that have seen your page. Impressions tell you how many times your page has been seen by your audience, regardless of whether a single user has viewed your page multiple times.

Page reach vs post reach

Page reach is also different from post reach. While the two terms are certainly related, page and post reach are two distinct things. Post reach indicates the number of people that have seen a specific post in their news feed.

On the other hand, page reach indicates the number of unique users that have seen any of your content in a period of time. For example, if you post highly engaging content, but not very often, you may have a very high post reach, but a low page reach.

Types of reach

There are several ways you can reach your audiences, so page reach can usually fall into one of the three categories below.

Organic reach. This KPI indicates the number of page views that you get organically, without paying for ads.

Paid reach. In this case, the number shows the page views you get following a paid advertising campaign.

Viral reach. This shows how many times your page was viewed based on shares and other forms of engagement from social media users.

The total page reach encompasses the number of unique visitors who’ve seen your page in a certain amount of time, regardless of the type of campaign.

Let’s say a user sees your page both organically and following an ad campaign. They will be counted as a unique view once in paid reach and once in organic reach. However, in the total reach category, he will be counted just once.

As for the time frames, information on total page reach can be accessed for these four time periods:

• 7 days,
• 14 days,
• 21 days,
• 1 month.

For any other given time frame, the numbers will always represent the average daily reach.