What Is Community Management?

Joining an inclusive and welcoming community will encourage you to experience the unique feeling of belonging, an incomparable state of mind that humans seek without even realizing it.

This novel sensation that is basically a primal need of every individual on Earth has been used by businesses to build an environment that includes customers, employees, and sponsors of those specific brands.

The companies that are able to build and manage a community will allow their customers to experience the feeling of belonging, which later on will be associated with their brand and products.

Community management definition

The concept of community management is nothing new – it’s a basic idea that has been used to build genuine relationships between customers and brands, relationships that will benefit both parts in the end.

How to do community management?

But now comes the hard part—how do you actually manage a community? The first step, which is also the most important one, is choosing the right social media platform where you will build your community.

Selecting a particular social media platform isn’t a random act, you have to make a decision based on the demographics of your target audience. If you want to connect with a diverse and large audience your best bet is Facebook, but if you choose to foster a community of young individuals, then Instagram is a better choice.

The second step in this process is to further analyze your target audience in order to gain a better understanding of what type of content you can offer them. This way, you will attract them towards your brand.

And the last step when it comes to your community management strategy is to set goals, so you can track your whole process and see what needs improvement. Think about realistic goals that are achievable in a certain period of time. In the end, make sure to analyze what went well, what went wrong, and what can be improved.

Community management best practice

Don’t forget to be as genuine as possible and focus on both the interests of your brand and those of your customers. A great community is similar to a give-and-take game, so make sure to be the one to offer, in order to receive afterward.