What Is a Call to Action?

Call to Action definition

A call to action is the part of a marketing message that tries to convince an individual to carry out the desired action.

Call to action (CTA) is a marketing term that refers to the idea of prompting an immediate response or promoting an immediate sale.

A CTA is about the words or phrases that are included in the advertising messages, sales scripts web pages that motivate people to take action.

What is the goal of a call to action?

The goal of CTAs is to encourage visitors to take a certain action immediately. Here are some call-to-action examples: “Buy Now!”, “Visit us today”, “Find out more”, “Sign up”, “Start now!”, etc.

They are created to increase the market’s response rate to the ad copy – if an ad copy does not include a CTA, the visitor may forget about the ad and move on to something else.

Call-to-actions basically have the role to lead a consumer to the next step of a sales process.

CTAs can be used for example to grow an email list, promote a piece of content, or a limited offer. If CTAs are created in a strategic way, they can really impact the conversion rates.

Tips for writing CTAs

There are several elements you need to pay attention to in order to create effective CTAs. First of all, make sure you craft an attention-grabbing design. If you want to make an impact, you have to create a CTA that stands out.

Then, ensure that you have an action-focused copy, with a sense of urgency. Adding an element of urgency is a great way to keep the consumers focused on the action you want them to take.

Also, make sure you offer a clear promise because consumers hate when companies try to trick them into clicking on something that is not valuable for them. In the end, it’s important to ensure a logical flow and to align the CTA with the specific stage of the sales cycle.