Content Writer
Today’s news flash is that all social media marketers need an impressive collection of free social media management tools. Why is that? There simply isn’t enough time in a day to stay on top of all your social media accounts.
Furthermore, your current social media presence might suffer if you choose to post manually. A flawless social media strategy includes marketing, management, scheduling, and so much more.
4.7 billion people are using social media at the moment. It’s only logical that you start increasing your social media efforts to meet your target audiences precisely where they are ─ online. Remember, it’s not about working harder, but smarter.
Let’s find out why you need social media management tools under your belt.
Streamline your marketing with an efficient social media strategy template.
Why Should You Use a Social Media Management Tool?
A social media management tool can add value to your brand and help bring your business objectives to life. It makes your overall work easier and gives you time to tend to other tasks that might be of interest. It also keeps your social media channels fresh and engaging.
Maintaining a consistent social media presence can have small businesses putting in way too much work which can lead to burnout and less-than-satisfactory results. A social media management tool can very easily take away the stress and brings in some impressive conversions.
To give you some context, most people spend around 2h 29m on social media. That’s quite a lot, isn’t it? Now, it’s time for your brand to become visible and active in the online world.
Here are the top 3 reasons why you should use social media management tools:
- Eliminate time-consuming tasks
- Centralize your social media workflow in one place
- Maintain a consistent posting schedule effortlessly
1. Eliminate Time-Consuming Tasks
Manual social media management can literally devour a bunch of hours out of your daily schedule. It’s time to stop this time-consuming practice and start using a versatile social media management tool.
Nowadays, you can easily create, schedule, and share posts with the help of just one tool instead of having to multitask. Think about the boost in your productivity levels. Being efficient will always outweigh spending loads of time on posts that end up being shared at the wrong times.
Keeping up with the latest trends, creating high-quality content, and posting regularly across all your social media accounts shouldn’t be an inconvenience for small business owners. Luckily for them, there are plenty of free social media management tools that we’ll shortly discuss.
2. Centralize Your Social Media Workflow in One Place
Efficient social media marketing should provide real results such as better reach, more conversions, and obviously more sales. With different social media platforms come different target audience expectations, aspect ratios, and scheduling best practices.
In order to avoid any confusion, you will need a social media management tool that is up to the task. Ideally, you should be able to easily manage all your social media accounts in one place while being able to collaborate with your team.
Furthermore, it’s equally important to keep constant track of your analytics and performance. This will show you what works and what might need improving. Lastly, you should always prioritize your social media strategy and never steer away from it.
This will save you plenty of time, streamline your social media efforts, and ensure optimal exposure levels for your latest social media posts.
3. Maintain a Consistent Posting Schedule Effortlessly
A little birdie told us that you have yet to give social media scheduling a try. That’s alright, better late than never. Social media marketing is a bit of a science these days.
For example, the best times to post on TikTok differ from the ones for your Twitter account. No, we’re not referring to just weekdays, but also hours.
Running multiple accounts without a social media management tool that handles scheduling is a bit like a shot in the dark. Strike instant gold with a tool that offers scheduling features. That way, you can easily schedule the exact day, hour, and minute you would like your post to get published.
Additionally, the social media analytics provided by such a tool will reveal the exact times that your audiences are most active. All in all, you should never run your social media marketing campaigns based on assumptions.
Top 15 Social Media Management Tools for Brands
There are too many social media management tools out there to choose from. This time, we’ll lend a hand and share with you a cream-of-the-crop selection for brands in need of optimal social media management.
Here are our top 15 social media management tools:
- SocialBee
- Tailwind
- Crowdfire
- Postly
- Buffer
- Agorapulse
- Planoly
- Friends+Me
- Social Champ
- CoSchedule
- Creator Studio
- Canva
- Plann
- Kapwing
- TweetDeck
1. SocialBee
This honey-sweet gem is one of the best social media management tools out there. With SocialBee, you can create, categorize, schedule, publish, and monitor your post analytics, all in one place.
Manage all your accounts with ease from one social media management tool: SocialBee.
Start your 14-day free trial today!
Set it and… forget it. Clever social media management tools should save you time, limit stress levels, and significantly increase your reach.
SocialBee’s Canva, GIPHY, and Unsplash integrations take content creation to the next level. For instance, you can create and import your visuals without even opening a second tab.
Another detail that makes SocialBee so special is that it encourages team collaboration. Make sure to invite your team to your workspace.
By doing this, you’ll be able to tag team members whenever it’s necessary and leave them comments with possible feedback points. Also, you will have the options to either approve, dismiss, or delete posts before they end up getting posted.
As for the schedule, it’s super easy to use. Organize your posts into categories, schedule them to post either once or repeatedly, and relax. Besides, who can resist a 14-day trial?
All in all, SocialBee is the perfect choice for someone who’s looking into affordable yet results-driven social media management solutions.
| 14-Day Free Trial available |
Do your research! Read more independent reviews to find out what benefits SocialBee has to offer. |
SocialBee: Your AI-powered social media management tool
2. Tailwind
So your target audience loves Instagram and Pinterest. Cool! Your search for a social media management tool that tackles both social and email marketing is now over. Tailwind is the app for you.
It’s time to take social media management seriously. You can now save time and refine your social media presence by using their personalized marketing plan. Their app also allows you to create vibrant social media posts, schedule content, and optimize your posts in a way that is certain to drive conversions.
Obviously, Tailwind is among the best free social media management tools you can find. You can now sign up for free.
| Free Plan available |
3. Crowdfire
If straightforward is your thing, Crowdfire is what you need. It’s easier than ever to leverage social media from a free account.
Do you like curating content for your blog and website? A bit of an article nerd? Crowdfire automatically finds the best content for you to share across all your social media channels. Add your RSS feeds and publish your awesome finds everywhere.
Among their most popular features, we find scheduling, mentions tracking, and detailed analytics. You can build three types of reports, from competitor analysis to ROI deep dives. It’s one of those marketing tools that you just can’t afford to miss.
| Free Plan available |
4. Postly
There’s nothing quite like an AI-powered social media management platform, right? Postly uses AI in order to generate and publish high-converting content to all your social media networks.
From now on, your marketing campaigns will spark more social media engagement with basically zero effort on your side. Excited to reap the rewards of your digital marketing efforts? With Postly, you can even auto-tweak the photos and videos you plan on using for your next social media campaign.
From workflow approval, bulk uploads, and competitor analysis, this AI-powered tool will have you instantly conquering the social media universe.
| Free Plan available |
5. Buffer
Another winner in the free social media management category is Buffer. Create an account and start scheduling those awesome social media posts of yours.
Growth is the reason why so many marketers choose to streamline their work with a social media tool. Buffer cares about your analytics and even reveals your audience demographics. Still struggling to build solid communities across your social accounts?
Don’t you worry. Their engagement tools ensure that you never miss a comment. To put it shortly, the Buffer social media calendar is top-tier and we believe you should give it a try ASAP.
| Free Plan available |
6. Agorapulse
An intuitive dashboard? Check. Unified social inbox? Check. A penchant for social listening? Absolutely. Agorapulse is yet another awesome free social media management alternative worth looking into.
With an impressive free version under its belt, the Agorapulse social media management software vows to keep your team organized.
Featuring an asset library for later use, a great calendar for scheduling content, and plenty of metrics for you to track, it’s clear to see why this social media scheduler is an industry darling.
| 30-Day Free Trial available |
7. Planoly
Any video advertising fanatics in the house? Oh, there you are! You will discover that Planoly is here to revamp the meaning of visual content.
Their 4-in-1 video planner saves your video inspiration in one place, reminds you about when it’s time to post, and helps you repurpose your social media videos across Instagram, TikTok, Pinterest Idea Pins, and YouTube Shorts.
Schedule posts and watch them auto-post to all the major social platforms you love using. This is what Planoly does best.
| Free Plan available |
8. Friends+Me
Many small businesses and entrepreneurs want to schedule posts affordably. Friends+Me is a social media management platform that thrives on simplicity.
You should know that this app lacks an Instagram and TikTok integration. In case you’re more of a Facebook, LinkedIn, and Twitter marketer, this is a worthwhile addition to your secret collection of tools.
| Free Plan available |
9. Social Champ
Daydreaming of publishing unlimited posts by using nothing but a free plan? We got you covered. Feel free to add Social Champ to your list of favorite social media management platforms.
Their free version allows you to schedule unlimited posts for three social accounts of your choice. An all-in-one calendar is ready to catapult your engaging social media content into the online orbit.
Regardless of social media strategies, Social Champ works for everyone ─ from entrepreneurs and agencies to influencers and SMBs. Give it a try!
| 7-Day Free Trial available |
10. CoSchedule
Who would’ve thought that a free plan could allow you to create a marketing calendar? CoSchedule comes to the rescue with an all-in-one platform that is fit for teams that are in charge of social campaigns.
Let your higher-ups know what’s up while the app posts consistently to multiple social media platforms. Their forever-free marketing calendar will certainly impress the newcomers and convince them to give this tool a go.
Organized marketers will always have an advantage point. It’s time for you to join them.
| Free Plan available |
11. Creator Studio
Are Instagram and Facebook your go-to social channels for video marketing? Creator Studio is Meta’s gift to you. Post awesome videos, use the analytics tools provided, and even monetize with this easy-peasy tool.
It makes total sense to streamline your workflow via Creator Studio. Just bulk upload your media library, post confidently, and track your progress with in-depth insights for future optimization.
Last but not least, grow your Facebook Page community organically and drive conversions by filtering, organizing, and replying to both messages and comments. Try it out!
| Free Plan available |
12. Canva
We know what you’re thinking right now. Canva is an app for creating and editing photos and videos. You’re right. Did you know that you can now plan and schedule visually stunning posts with Canva’s Content Planner?
Your social channels need some serious organizing. This neat little tool allows you to crosspost on your terms. Choose the best days, hours, and minutes and get full control over multiple platforms.
What’s the point of scheduling without tracking your analytics? Check out how many impressions, clicks, and likes you’re generating.
Each post can be further inspected, just tap on insights and get ready to take some notes for future reference. Canva’s visual content calendar is simply put, awesome.
| 30-Day Free Trial available |
13. Plann
This all-in-one scheduler will help put you on the map with its irresistible free plan. We’re talking about Plann, an uncomplicated tool that will add value to your workflow.
Get optimal reach across multiple social media accounts while making use of their innovative drag-and-drop interface. The Canva, Google Drive, and Dropbox + integrations stand out the most. Create your very own Brand Calendar and start planning ahead like a real pro.
Understanding what works and what doesn’t is crucial if you plan on surviving, and hopefully thriving, in the social media world. Plann helps you decipher your analytics rather effortlessly. Monitor your TikTok data, hashtag metrics, and much more, all from one place.
| Free Plan available |
14. Kapwing
Video, video, video. It’s no wonder that 86% of marketing professionals regard video content as a valuable marketing tool. Kapwing understood the assignment and delivered an outstanding tool that goes all the way, starting with manual and AI-powered video editing to content repurposing.
Keep in mind that the free plan only allows you to upload video files that have a maximum of 250MB. As for exporting, SD quality is the only one available.
With multiple social networks come different aspect ratios, rules, and trends. Kapwing helps you repurpose content by trimming, resizing, and adding eye-catching captions to your soon-to-be viral videos.
| Free Plan available |
15. TweetDeck
Twitter users, gather ‘round. We have a little tool story to tell. TweetDeck helps you manage multiple accounts, get an overlook of all your scheduled posts, and ultimately not need any paid plans to make it big on Twitter.
Tweet, like, and follow from several accounts like a pro. You can also set up a team account. The Teams feature allows multiple people to schedule tweets and publish content without having to share a password. Pretty cool, huh? Do check it out, you won’t regret it.
| Free Plan available |
Start Managing Your Social Media Accounts Efficiently
Tracking down a social media management tool with a solid free plan can be a tough task, especially when you’re in a rush to get all that brilliant content out there.
Regardless, we are absolutely certain that the 15 publishing tools we found for you will revolutionize the way you’re connecting with your fans.
SocialBee is the definitive winner in the list. It’s time to manage, create, schedule, publish, and then analyze your performance affordably.
Our scheduling tool allows you to organize your posts in multiple content categories and finally take the guesswork out of social media. Luckily for you, our 14-day free trial is ready to use, so sign up now!
If you’d like to go a step further on your social media management journey, you should definitely consider joining thousands of professionals who love our app.
Enjoy all of SocialBee’s innovative features and start our 14-day free trial today!
Customizable tone of voice 
Several variations to choose from 
1,000 pre-made AI prompts