How to Become a Real Estate Influencer in Your Local Community

April 21, 2023
7 min read

Written by Alexandra

Content Manager at SocialBee

Have you ever considered becoming a real estate influencer? The social media content creation world isn’t just for makeup gurus, nutrition experts, and aspiring models. The real estate industry is an area with a ton of potential in the influencer world.

Anyone with a passion for the housing market
can become a real estate influencer. Whether you’ve been in the agents business for decades or want to start out as a real estate investor, there’s an eager audience out there to help you build your brand.

Becoming a key opinion leader is an excellent way to reach new audiences, boost your reputation, and sell more properties. You, too, can gain those advantages by turning yourself into a real estate influencer.

Let us take you through everything you need to become an influencer in your local community.

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What Is a Real Estate Influencer?

At its simplest, a top real estate influencer is someone who is influential in the world of housing and properties. To become a local real estate influencer, you need to become a leader in your local community.

In modern terms, becoming influential means leveraging your knowledge, social media channels, and other networks to your advantage. These days, the term “influencer” is commonly used to refer to someone with a large social media following, using their platform to share their expertise and attract new opportunities.

As a real estate influencer, you’ll gain recognition, prestige, and a large following of potential clients and partners, all clamoring to work with you. Your market reach will increase, and you’ll gain the trust of your consumers.

Sounds good? It is! But it takes a bit of work to reach influencer status and all the perks that go with it. Let’s take a look at what being a real estate influencer entails!

Understanding the Basics of the Real Estate Industry

“Fake it till you make it” is a popular saying, but we advise that you don’t fake it with real estate. To become a true real estate influencer, you’ll need to understand your business.

Make sure you have a firm grasp on the basics of real estate:

Identifying a property
Analyzing a market
Comprehending real estate finances

1. Identifying a Property

Being a successful real estate influencer means being able to bring a creative and humane touch to the often technical and transactional world of property valuation. It’s not just about crunching numbers and analyzing market trends with the help of a SWOT analysis—it’s about understanding the human element that underpins every real estate transaction.

One of the most important skills for a real estate influencer is the ability to identify and correctly value properties. Over time, you will develop a keen “eye” for properties with serious potential that you can use to showcase your business and attract buyers. But, if you’re just starting out, it’s a good idea to focus on the features and aspects that make a property appealing to buyers and audiences.

This requires a deep understanding of what people are looking for in a home, and the ability to anticipate and meet their needs. It means thinking beyond the surface level features of a property and considering the emotional and practical factors that influence a buyer’s decision. In the end, they are spending hundreds or tens of thousands on that property.

Does the property have good natural light? Is the neighborhood safe and welcoming? Is there enough space for a growing family? These are the kinds of questions that a real estate influencer must be able to answer with confidence and insight.

2. Analyzing a Market

As real estate influencers, it’s crucial to navigate the ever-changing and often chaotic landscape of real estate markets. A key aspect of this is analyzing current market trends and forces, and keeping a finger on the pulse of the industry.

Analyzing the real estate market requires:

A deep understanding of local market dynamics
Identifying buyers and sellers in the market
Recognizing areas and properties that are increasing or decreasing in value
Keeping up with current property trends
Being aware of demographic shifts that can affect the market
Understanding geographical factors that impact the market

By staying up-to-date on market trends, you can provide valuable insights and guidance to your clients, and position yourself as a trusted source of information and advice.

For example, you may notice that younger, first-time home buyers are increasingly interested in urban properties with easy access to public transportation, or that families are prioritizing homes with outdoor space in light of the pandemic. By paying attention to these trends and factors, you can tailor your services to meet the needs of your clients and anticipate future market shifts.

3. Comprehending Real Estate Finances

Real estate is expensive. For this reason, finance is a major concern for both buyers and sellers. Talking and negotiating finance will take up a lot of your time as a real estate influencer. So, familiarize yourself with everything from property values to common mortgage terms and more.

Finance can be complicated, and it is very important to get it right. To keep on top of your finances and make sure that all your figures are correct, it’s worth investing in property accounting software.

Accounting software helps you organize things like property lists, maintenance costs, mortgage calculations, invoices, and more.

All in all, the right software can save you a huge amount of time on admin, giving you more scope to focus on influencing.

How to Become a Real Estate Influencer

Once you have a good understanding of the industry and your local market, you can set out on your journey to becoming a local real estate influencer.

These are the steps real estate influencers need to take:

Focus on a niche
Choose a social media platform that speaks to your audience
Share informational and factual content
Know what goes around in your community
Engage constantly and create a database
Explore creative content ideas

1. Focus on a Niche

If you cast your net too wide, you’ll struggle to differentiate yourself from other up-and-coming real estate influencers. So, find a niche to focus on.

For example, influencer Jake Leicht concentrates on house flipping and rental properties. His audience is interested in the flipping process. He plays into that with content that showcases the work he does to transform and pass on properties:

Perhaps you could appeal primarily to first-time buyers. Or run how-to videos on fixer-upper properties. Or even showcase some million-dollar listing on the luxury real estate market to your audience. Wherever there is an opening that you feel you could work with, consider stepping in and filling that niche.

2. Choose a Social Media Platform that Speaks to Your Audience

Now that you have chosen your niche, you must get your content out to the audience which will most appreciate it. This means finding the social media platform that speaks most to your audience.

This will depend a lot on the nature of your audience and your content. For example, if your audience is mainly older clients planning to sell up and downsize, Facebook might be your best bet as a real estate broker.

On the other hand, if your focus is wealthy Gen Z-ers, becoming an influencer on TikTok will be more effective for you as a real estate coach. No matter which platform you choose to focus on, you will be able to schedule your content with SocialBee.

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3. Share Informational and Factual Content

Presentation is important for influencers, but it’s also vital to show that you know what you’re talking about when it comes to real estate. By creating and sharing informational and factual content, you will showcase your expertise and prove that you can be trusted to handle real estate matters in your community.

For example, luxury real estate influencer Ryan Serhant doesn’t just showcase mansions and penthouses. He also offers educational content on things like how skyscrapers.

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Additionally, we have a comprehensive list of AI prompts specifically tailored for the real estate industry that can be used to create engaging and informative content.

4. Know What Goes Around in Your Community

The best influencers are connected to their communities, and their communities feel connected to them. This means keeping your ear to the ground and being up-to-date with what’s going on in your community.

Network hard and plug into local news sources to keep up with what goes around.

For real estate lead generation and to network and drive organic growth to your social media accounts, you could:

Go to local conferences and expos to make contacts and keep up to date with the latest real estate news in your area.
Join real estate groups on social media.
Promote your own brand via your social media pages, and build up an engaged audience.
Find other real estate influencers on LinkedIn and join their networks.

5. Engage Constantly and Create a Database

As a real estate mogul, your success depends on your ability to engage with your audience and build a strong and loyal following. This means creating content that is informative, interesting, and relevant to your followers, and actively engaging with them to build relationships and trust.

One of the most effective ways to boost engagement is to interact with your audience. This means asking them questions, responding to comments and messages, and showing that you value their input and feedback. By building a two-way conversation with your followers, you can create a more interactive and engaging experience that keeps them coming back for more.

In addition to engaging with your audience, it’s also important to create a database of subscribers. This will help you track engagement patterns and tailor your content to the specific needs and interests of your followers. By understanding what your audience is looking for, you can create content that resonates with them and drives higher levels of engagement.

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Ultimately, being a successful real estate influencer is all about building relationships with your audience.

By showing that you care about their needs and interests, and providing valuable insights and advice, you can establish yourself as a trusted authority in your local community. And by continually engaging with your followers and adapting your content to their needs, you can continue to grow your reach and influence over time.

6. Explore Creative Content Ideas

To grab the attention of your target audience, your content needs to be eye-catching, interesting, engaging, and valuable.

Content creation is often a case of experimenting until you find something that works for your audience. Don’t be afraid to get creative with your content ideas—but don’t just launch content ideas at random. Try and build a social media content strategy with room for experimentation.

If you don’t know where to start, you should consider using AI to help you create content. Real estate influencers should make the most out of available resources that can help them gain followers or even drive sales to their own real estate companies.

Frequently Asked Questions (FAQ)

1. How Can Social Media Help Real Estate Professionals Become Influencers in Their Local Community?

Social media can help real estate professionals become influencers in their local communities by providing a platform to showcase their expertise, engage with their audience, and build their brand.

Here are some ways social media can help realtors:

Build a strong online presence: Real estate influencers can use social media to establish a strong online presence and build their brand by creating valuable content, engaging with followers, and sharing their expertise.
Engage with potential clients: Social media platforms allow top real estate influencers to engage with potential clients, answer their questions, and provide valuable information about the local real estate market.
Establish thought leadership: By consistently sharing informative and relevant content, real estate professionals can establish themselves as thought leaders in their local community and gain the trust and respect of their followers. By helping people achieve financial freedom or get the best real estate deals, they are more likely to trust you in the long-run.
Network with other social media influencers: Social media provides a platform for realtors to connect and network with other top real estate influencers.

2. What Are Some Examples of Valuable Content A Real Estate Agent Can Create to Establish Themselves as Influencers?

Real estate agents professionals can create a variety of valuable content to establish themselves as successful real estate influencers in their local community. Here are some examples:

Blog posts: Real estate professionals can write blog posts about topics related to the local real estate market, such as trends, tips for buying/selling, or insights into the local housing market. If you have your own real estate company, you can create a blog on your company’s website.
Videos:The local real estate market can be explored in videos produced by real estate influencers for YouTube or other platforms. These videos may feature local or commercial properties, provide advice and insights into the area’s real estate market, or feature interviews with other influential real estate personalities.
Social media posts: Top influencers can share useful content on social media sites like Facebook, Instagram, or LinkedIn.
Podcasts: Every successful agent can create a podcast in which they share knowledge about the local real estate market, offering advice, insights, and strategies. They can also interview other professionals in the industry to provide a comprehensive perspective on the subject.
Webinars: Every real estate broker can host coaching webinars where they share their knowledge and expertise on specific topics related to the local real estate market.

3. What Does It Mean to Be a Real Estate Influencer in Your Local Community?

Being a dependable resource for information and motivation for people looking to buy, sell, or invest in real estate is the key to becoming a real estate influencer in your neighborhood. Influencers in the real estate industry have the ability to steer conversations, share insightful information, and produce content that appeals to their audience.

Social media also gives you the chance to interact with people more personally while showcasing your real estate portfolio, which can lead to the development of successful relationships in the real world.

You must be driven, inventive, and outgoing if you want to become one of the top real estate influencers. This entails keeping up with market trends, imparting your knowledge in an interesting and educational way, and interacting with your followers in a way that fosters trust and rapport. By doing this, you can position yourself as the go-to authority on all things real estate and develop a devoted following that may lead to success in the real world.

Start Your Journey: From Real Estate Professionals to Influencers

Learning how to become a real estate influencer could be the key to building both your reputation and your real estate firm. And, even if you don’t want to become a full-on social media personality, it’s worth learning some tricks of influencing to promote your real estate investor services in an increasingly digital world.

At its core, being a real estate influencer means being knowledgeable, creative, and social—all of which will help your real estate business grow on the local market.

By following this guide, you can take your first steps toward becoming a real estate influencer and leader in your community. And with the help of tools like SocialBee, it’s easier than ever to streamline your social media strategy and engage with your audience on a regular basis.

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